We focus on all the key areas of your business to design a SEO strategy that helps supplement your business’s sustainability.

We devise a well-tailored SEO Dubai strategy designed to ensure your dominance online

Search engine optimization is one of the most important aspects of any successful online business. In fact, it would not be wrong to say that SEO is the single most important factor that defines the success of a business. A well-defined SEO strategy not only helps you increase website rank on search engines, but also allows you to target the right audience for substantial business growth.

A sound SEO strategy helps you with:

  • Identifying the right keywords to target the relevant traffic.
  • Optimizing web pages for better search engine ranking.
  • Finding the flaws that hinder the implementation of the strategy .
  • Creating brand awareness and garner positive online reputation.
  • Generating quality results for consistent ROI.



At IBG Digital, we work with one of Dubai’s top rated SEO experts who have substantial experience in SEO strategy. Our approach towards SEO is extremely meticulous. Peruse how we approach the process below:

SEO Strategy Preparation

We begin with the basics. Our experts sit down with you and discuss your business goals before preparing your site for the SEO implementation. After we understand your objectives for the SEO campaign, we devise your strategy for both on-page and off-age optimization.

On-page SEO strategy

Our on-page SEO strategy includes everything that is essential to make your individual web pages rank higher on the search engines.

Off-page SEO strategy

Off-page SEO is just as important as On-page SEO and we understand the factors that play a critical role in making off-page SEO strategy successful.

Social Networking for SEO strategy

SEO is directly linked with social media networking. Our SEO team ensures that your SMM strategy is well-merged with SEO to produce desired results.


We ensure quality preparation by:

  • Utilizing Google Analytics
  • Utilizing Google Webmaster Tools
  • Creating a Robots.txt file and XML sitemap
  • Utilizing the right SEO plug-ins
  • Optimizing the page load speed
  • Conducting a thorough Website audit
  • Creating a content strategy
  • Calculating Metrics:
    • Unique visitors
    • Visitor-to-lead conversion rate
    • Lead-to-Customer conversion rate
  • Developing buyer personas
  • Choosing the right target keywords
  • Creating an editorial calendar to implement the content strategy

On-page SEO strategy

We ensure the implementation of on-page SEO by adding/creating:

  • Title tags
  • Meta descriptions
  • Permalink structure
  • Headings
  • Images
  • Semantics
  • Site structure
  • Internal linking
  • content optimization strategy

Our SEO experts perform the following audits to make sure that the on-page SEO strategy is successfully implemented:

  • User interface audit
  • Technical audit
  • content audit
  • analytics analysis


Our Off-page SEO techniques include, but are not limited to:
  • Widget and gadget development
  • Article submission
  • Directory submission
  • PPC Ad Campaigns
  • Classifieds Submission
  • Link baiting
  • Business reviews
  • Photo sharing
  • Press release creation and submission
  • Video promotions
  • Yellow pages and submission to listings
  • Competitor profile analysis
  • Identify key influencers
  • Cross-linking
  • Link exchange
  • Forum posting
  • Search engine submissions
  • Looking for non-linked content
  • Eliminate harmful links
  • Use of proper anchor text

In addition to the above-mentioned techniques, our SEO experts make sure that your existing backlinks link to appropriate web pages on the website.

Social Networking for SEO strategy

For establishing social networking for SEO strategy, we:

  • Create relevant social networking profiles
  • Define content for Social Media and create content calendar
  • Monitor the social progress
  • Find social influencers

In addition to the above-mentioned techniques, our SEO experts make sure that your existing backlinks link to appropriate web pages on the website.

SEO Strategy

SEO strategy entails a lot of elements that collectively contribute towards the overall page ranking. This video discusses Guestographics technique to make high quality links for your website. When you ask somebody to add a link to your site, you are asking them to give you some of their precious time, so the easier you make it for them, the better it is for both parties. Guestographics makes this process of adding links easy and hassle-free.

What will you learn in this video?

5 steps to guestographics

Creating infographics
Finding interested people
Connecting with these people
Letting relevant people share infographic on their website
Writing introduction or hook

Read the full SEO strategy case study



We focus on all the key areas of your business to design a SEO strategy that helps supplement your business’s sustainability. Our team keeps an eye on the industry trends and your competitors to make sure that you are always one step ahead of your game.


Our SEO experts have over 5 years of industry experience that allows them to analyze your business and its current SEO strategy (if any) from varying aspects in order to devise a strategy that will work best. Our team includes both SEO analysts, who keep an on the trends, competitors and your business’s growth; and SEO strategists, who ensure timely implementation of the SEO strategy for unhindered growth.


SEO helps you rank your website high on the search engine so that your potential customers can find your products or services without any hassle. With our proven SEO tactics and techniques, we ensure your business’s sustainability and consistent progress. In addition to our strategically implemented strategy, we ensure consistent and constant tracking and reporting to make sure that you understand your campaigns progress.


Online business promotion only generates results when it is targeted towards the right audience; people who are potential customers. The purpose of SEO is to empower your website to garner the relevant traffic that can translate into substantial, consistent, ROI. Our SEO analysts and strategists make sure that your SEO campaign is geared towards targeting the right audience to find the relevant traffic.


The purpose of SEO strategy is more than just getting the keywords to rank higher; it’s about creating a solid foundation with proper link building and keyword enrichment that earns your business a positive reputation online. Our SEO strategists produce quality results that ensure longevity and give you an opportunity to obtain consistent financial outcome.

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